One of the first things Dasho Kinley Dorji (currently the Secretary of the Ministry of Information & Communications) did, as soon as he took over the Kuensel as its CEO some two decades back, was to redesign the Kuensel’s masthead. The paper’s present masthead was conceived and adopted by him.
Before the masthead was adopted, I was among the few Dasho Kinley consulted as to the appropriateness of the masthead. In particular he was in serious doubt whether the sentence “THAT THE PEOPLE SHALL BE INFORMED” was grammatically correct. Of that one I wasn’t sure either - but of one thing I was sure and I told him so - that the background color of the masthead - blue - looked YUCKY! The color did not change and neither did my opinion about it, to this day. However Dasho Kinley went ahead and adopted the current masthead - yucky color and grammatically doubtful sentence et all. As far as Dasho Kinley was concerned, he made sure that he went through the motion of seeking popular opinion but as the top dog of the paper - he did exactly as he pleased - opinions be damned!
Since then, Kuensel never failed to INFORM the people. But the words “THAT THE PEOPLE SHALL BE INFORMED” did not bind them to MISINFORM the people from time to time. Infact, they did so with unfailing regularity.
Look at the following. The Prime Minister dedicates the project to the IVth Druk Gyalpo - but Kuensel says that it is to the Prime Minister.
Since then, Kuensel never failed to INFORM the people. But the words “THAT THE PEOPLE SHALL BE INFORMED” did not bind them to MISINFORM the people from time to time. Infact, they did so with unfailing regularity.
Look at the following. The Prime Minister dedicates the project to the IVth Druk Gyalpo - but Kuensel says that it is to the Prime Minister.
The following news report in the Kuensel is encouraging. The civil servants are going to be given free plots of land - to grow vegetables. That is a great idea - it will boost vegetable production and one never knows - this may be one job at which they might excel!
Best of luck to the new breed of farmers.